Discarded fishing net drifting in the open ocean

we care we act

...against plastic pollution in our seas and oceans

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Sea turtle gliding through clear blue water

01 · The Ocean

The Ocean Sustains Life

We still know more about outer space than we do about much of our own sea, and yet everything alive depends on it. The ocean produces about half of the oxygen we breathe, steadies the climate, feeds billions of people, and holds biodiversity we are only beginning to understand. Coastal mangrove forests store more carbon per unit area than almost any other forest on Earth. A healthy ocean is not optional. It is essential to our future.

70%

of the oxygen we breathe comes from the ocean.

3B+

people rely on the sea for food and a living.

70%

of the Earth is covered by ocean.

Vital

climate regulator, absorbing heat and carbon and cooling the planet.

02 · The Threat

Plastic Pollution: A Persistent Global Threat

Roughly 85% of what we find as marine litter is plastic, and somewhere between 19 and 23 million tonnes of it leak into lakes, rivers, and seas every year. It does not biodegrade in any meaningful sense. Instead it breaks into smaller and smaller pieces that drift through water, lodge inside wildlife, and turn up in the food we eat. Left unchecked, the volume entering aquatic ecosystems is expected to rise dramatically over the coming decades.

85%

of marine litter is plastic.

19–23M

tonnes of plastic enter aquatic ecosystems each year.

More than 30 tonnes per minute.

500 years

Up to 500 years for plastic to disappear.

2050

By 2050, at this pace, our oceans will contain more plastic than fish.

Plastic does not vanish. It fragments. It travels. It stays.

The sea remembers everything we leave behind.

03 · Consequences

It is no longer out there. It is inside us.

It is no longer only out there, it is also inside us. Plastic does not stay in the ocean. It travels back. The same fragments that choke seabirds and strangle turtles break down into particles small enough to ride the wind, slip through tap water, and enter the human body. Scientists have already pulled microplastics from human blood, from human lungs, and from the placentas of unborn children. The health cost is being measured. The contamination is not.

What we threw into the sea is now circulating inside our bodies.

A single discarded plastic bottle drifting on the surface of dark open water

Wildlife

100 million

animals die every year from plastic waste, including over 100,000 marine mammals and more than 1 million seabirds.

Ecosystems

Land · Sea · Air

Plastic pollution affects every animal species and ecosystem on Earth.

Food and Water

Global food chain

It is now in the water we drink and the food we eat.

Human Exposure

Blood · Lungs · Placentas

It is found in the human body, and is linked to cancer, infertility, and damage to the nervous system.

It is already in the bloodstream of a generation not yet born, and we are the last ones who can still change what they will inherit.

04 · Our Mission

Our Mission

Common Sense at the Service of the Common Good.

We fight plastic and microplastic pollution to help protect and restore the health of our seas, oceans, and the ecosystems tied to them. Our aim is to foster understanding, awareness and commitment to drive positive and systemic change with a profound, sustainable and measurable impact. We believe teenagers are the ones who can create the change, and our job is to give them the real experience, the real tools, and the real knowledge to carry it through. That means building education programmes, organising local action, and having trustworthy partners to work with. We start with what we know, and from there we will expand outward.

School Education

We build programmes for schools that give children between 12 and 17 years old the knowledge, the confidence, and the real hands-on experience to look after the world around them. Every participant receives educational material and a recognisable reward as a thank-you for their actions and support. They are the ones who will change things, and we want to start there.

The seed

Awareness and Public Engagement

We talk plainly about plastic pollution and encourage everyday choices that add up, among neighbours, businesses, and the institutions around them.

Local Clean-ups

We run practical clean-ups with schools, town halls, and communities along beaches, rivers, streams, lakes, and anywhere else that needs the help.

Community and Charity Events

Sports days, gatherings, and benefit events that bring people together, raise funds, and introduce our work to a wider audience.

Partnerships and Circular Solutions

Working alongside public bodies, businesses, and industry experts to improve how plastic is collected, treated, recycled, and ideally never produced in the first place. Part of our mission is to influence institutions, regulation, and the production of plastic at the source.

Global Field Support

Backing organisations and proven initiatives that already do good work against plastic pollution, at home and well beyond our borders.

Local action. Global collaboration. Lasting impact.

05 · Support

Turning Support Into Action

We rely on people, businesses, institutions, and philanthropic partners to keep our programmes running. Donations, public funding, sponsorships, legacies, and in-kind help all go into the same place, the school programmes, the local clean-ups, the community events, and the partnerships with environmental groups who know their patch better than anyone. Every contribution puts a real tool in the hands of the children who will carry this forward.

Donations

A one-off gift or a regular contribution. Both go directly to the mission.

Programme Funding

Back a specific school, environmental, or community project from start to finish.

Corporate Collaboration

Work with us as a business or organisation on activities of public interest.

Sponsorship

Support a particular programme or event, with an agreement on visibility and recognition.

Grants and Public Funding

Funding from municipalities, regional authorities, national bodies, or institutional programmes.

Legacies and Philanthropy

Long-term gifts that help protect the ocean for future generations.

Support Our Mission Fund a Programme

Responsible governance. Transparent allocation. Measurable programmes.

06 · Collective Action

Collective Action Creates Lasting Change

Protecting the oceans is not a one-person job. It takes people and organisations with very different resources, skills, and reach, all working in the same direction. We bring together citizens, volunteers, schools, public bodies, businesses, philanthropists, and environmental groups so that shared concern translates into concrete results.

Citizens and Volunteers

People who lend their time, energy, and voice to the work.

Schools and Educators

Teachers and schools who help young people understand the natural world, and our closest partners in preparing the next generation to drive positive and systemic change.

Public Institutions

Municipalities and public bodies that back local programmes and bring their communities along.

Businesses and Professionals

Companies and individual professionals contributing funding, expertise, resources, or local reach.

Donors and Philanthropists

People and organisations whose financial support keeps these actions going.

Environmental Organisations

Local partners to deliver, or to help us deliver, work that genuinely makes a difference.

07 · Circle of Friends

A Trusted Community United by Shared Values

The Circle of Friends is the group of professionals, local allies, and committed supporters we work with most closely. Its purpose is simple, to build a trusted local ecosystem around the foundation, connect good people and good organisations, and turn that into real impact in each community, so that what we plant today still matters to the children who inherit it. Nobody joins automatically. We choose people based on the quality of their work, their reputation, how local they really are, and how well their values line up with ours.

Trusted

Known for professional qualities.

Local

Rooted in the community.

Aligned

With what the foundation stands for.

Committed

To act on it.

1Recommendation or Application

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2Review

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3Human Validation

The Circle of Friends is still taking shape. Drop us your email and we will be in touch.

08 · The Team

The People Behind the Mission

We are a small, multidisciplinary team that shares one firm belief: that the sea is worth defending and the next generation deserves the tools to finish what we have started.

Board of Trustees